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  • Does Tomorrow Deliver Topical Search Results at Google? October 13, 2017
    At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and […]
  • Using Ngram Phrase Models to Generate Site Quality Scores September 22, 2017
    Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Google using ngrams from sites […]
  • Google’s Project Jacquard: Textile-Based Device Controls September 14, 2017
    I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]
  • Citations behind the Google Brain Word Vector Approach September 1, 2017
    In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]
  • Personalizing Search Results at Google August 16, 2017
    One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]
  • Learn SEO Through Forums June 30, 2017
    I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]
  • Google Patents Extracting Facts from the Web June 19, 2017
    When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]
  • Learning SEO through Books June 13, 2017
    There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: AdWords parallel tracking, Google Attribution & local search updates October 20, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • 10 ways to generate links with online influencers October 20, 2017
    Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • A brief history of Google’s most important local search updates October 20, 2017
    How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google expanding Attribution beta to hundreds more advertisers October 20, 2017
    Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more October 20, 2017
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at... Please visit Search Engine […]
  • Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer October 19, 2017
    Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery October 19, 2017
    Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses October 19, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Salesforce’s Einstein boosts search in its Commerce Cloud October 19, 2017
    The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars October 19, 2017
    Chandrasekhar's work led to The Chandrasekhar Limit, explaining how a star's mass will result in a "white dwarf" star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on Search Engine Land. Please visit Search Engine Land […]