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  • Learn SEO Through Forums June 30, 2017
    I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]
  • Google Patents Extracting Facts from the Web June 19, 2017
    When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]
  • Learning SEO through Books June 13, 2017
    There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]
  • Learning SEO, Summer 2017 June 9, 2017
    In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]
  • How Does Google Look for Authoritative Search Results? May 25, 2017
    If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]
  • New Finding Events Feature at Google Search May 11, 2017
    This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping […]
  • Will Google Start Giving People Social Media Influencer Scores? April 27, 2017
    A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout […]
  • How Google May Rank Websites Based Upon Their Databases Answering Queries March 30, 2017
    Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […]

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Analyst: Google’s default search deal worth $3 billion to frenemy Apple August 15, 2017
    Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Bing Ads updates, Google Search Console change & competitive analysis August 15, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Best Practices for Building an On-Demand Content Strategy August 15, 2017
    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your... Please visit Search Engine […]
  • Labels are coming to Bing Ads & Bing Ads Editor August 15, 2017
    As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • How to test and perfect nearly everything in PPC August 15, 2017
    Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target... Please visit Search Engine Land […]
  • Google Search Console’s 7/13/17 update: What really changed? August 15, 2017
    Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console’s 7/13/17 update: What really changed? appeared... Please visit Search Engine Land for the full article.
  • How to generate ideas when competitive analysis shows you nothing August 15, 2017
    Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Google Q&A, voice search expands, app-install ads & more August 14, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search marketers save $400 on SMX East until this Saturday! August 14, 2017
    Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate... Please visit Search Engine Land for the full article.
  • AdWords app-install campaigns to sunset as Universal App Campaigns take over August 14, 2017
    Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article.