RSS Search Engine Watch – Latest

RSS Marketing Land – Internet Marketing News, Strategies & Tips

  • Social TV: How The Second Screen Is Connecting Fans & Advertisers October 22, 2014
    Even though we’re just a few short weeks into the 2014 fall television season, Hollywood is closely tracking the success (and failures) of fresh sitcoms and dramas, plus keeping on an eye on returning fan favorites  like The Walking Dead, American Horror Scandal and Scandal.  Reality TV and... Please visit Marketing Land for the full article.
  • Facebook’s PMD Program Lands A New Name & Revamped Structure October 22, 2014
    Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be  getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be... Please visit Marketing Land for the full article.
  • Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile October 22, 2014
    This afternoon Yelp announced revenue of $102.5 million for third quarter, which represented 67 percent growth vs. last year. Revenues and earnings per share both beat Wall Street estimates. However the stock is down after hours because Q4 guidance wasn’t as strong as investors had hoped. The... Please visit Marketing Land for the full article.
  • Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides October 22, 2014
    Splendia chose to highlight the work of talented photographers in various cities, compiling them into "city guides." The post Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Twitter Launches Digits, Gmail’s New Inbox & 15 Video Ads CMOs Loved October 22, 2014
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number No one likes being forced to create another... Please visit Marketing Land for the full […]
  • Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number October 22, 2014
    No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was... Please visit Marketing Land for the […]
  • Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client October 22, 2014
    Today, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Think of Gmail mixed with Google Now and a dash of Siri. Accordingly, the Google Inbox is designed to focus on what really matters. So with Inbox, Google is... Please visit Marketing Land for the full article.
  • A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers October 22, 2014
    You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an... Please visit Marketing Land for the full […]
  • Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report] October 22, 2014
    Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw... Please visit Marketing Land for the full article.
  • 15 Awesome Video Ads Big Brand CMOs Loved October 22, 2014
    Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that inspired an entire generation to ask, “Wasssup?” – a well-done ad can crawl into your head space and stay planted for decades.... Please visit Marketing Land for the full article.

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized October 22, 2014
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section... Please visit Search Engine Land for […]
  • Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results October 22, 2014
    Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or PC and then search on Yahoo Search for [package], [events], or... Please visit Search Engine […]
  • Nokia Makes HERE Maps Available To All Android Users October 22, 2014
    Nokia’s HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it’s not in Google Play; users have to download it directly from the HERE site. In order to install the HERE app, you’ll need to go into... Please visit Search Engine Land for the full […]
  • Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes October 22, 2014
    Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo... Please visit Search Engine Land for the full […]
  • Google Webmaster Trends Team Wants To Visit Your Office October 22, 2014
    Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their... Please visit Search Engine Land […]
  • Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch October 22, 2014
    Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as... Please visit Search Engine Land for the full article.
  • Industrial Strength Link Analysis With LinkResearchTools October 22, 2014
    In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities. The post Industrial Strength Link Analysis With LinkResearchTools appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Factors Affecting Pigeon — A 5,000 Page Case Study October 22, 2014
    How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights. The post Factors Affecting Pigeon — A 5,000 Page Case Study appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Apple Launches “Maps Connect” Self-Service Local Listings Portal October 21, 2014
    This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps.... Please visit Search Engine Land for the full article.
  • SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN October 21, 2014
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect... Please visit Search Engine Land […]

RSS Search Engine Journal

  • Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern October 22, 2014
    Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a password. With Digits you only need a phone number, which Twitter promises is safe and […]
  • Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern October 22, 2014
    Today, Google announced the launch of a brand new email app that was said to be years in the making. From the creators of Gmail comes a new email experience called Inbox. Google describes Inbox as “a completely different type of inbox, designed to focus on what really matters.” The new app aims to solve […]
  • #Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC] by @wonderwall7 October 22, 2014
    With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe that almost $7 billion is spent annually on costumes? Add that to decorations and candy, […]
  • How to Run Facebook Ads for an E-Commerce Site by @esornoso October 22, 2014
    Facebook has a vast potential for businesses. But it can be difficult and frustrating knowing where to start, and how to proceed. I’m hoping this quick guide can point you in the right direction. Whether you have a large or small business, advertising through Facebook is one way to create buzz for your products, get conversions, and […]
  • Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7 October 21, 2014
    At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some […]
  • Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern October 21, 2014
    Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh and not a full-fledged update. It will affect fewer than 1% of queries in US […]
  • SEO 101: Why Design Matters in Link Acquisition by @venchito14 October 21, 2014
    Brands invest in link acquisition campaigns because they see the value aside from backlinks – including targeted traffic, potential conversion, increase in customer lifetime value, etc. But, many businesses are also looking for ways to make their link development campaign more effective. While there are many factors to consider during link acquisition improvement, there is one factor which […]
  • How Gmail Defeated 10 Famous Bloggers by @imlukeguy October 21, 2014
    Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, […]
  • Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras October 20, 2014
    At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding […]
  • 7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel October 20, 2014
    As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one […]

RSS Marketing Pilgrim – Internet News and Opinion

  • Groupon pivots with the rollout of Pages October 22, 2014
    Where do you go if you want to get the real scoop on local businesses? Yelp? Angie’s List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages; “making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.” […]
  • Inbox by Google: Gmail as your new ‘to do’ list October 22, 2014
    If you use your email box as a To Do list, you’re going to get very excited when you see what Google is rolling out this week. It’s not so much a Gmail update as it is a whole new way to process email. It’s called Inbox and it takes the best of what other […]
  • 68 percent of consumers say coupons promote loyalty October 21, 2014
    If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another. In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a […]


  • 7 Mistakes That Can Kill Your Twitter Campaign October 4, 2014
    If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on […]

RSS Online Marketing Blog – TopRank®

  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success October 21, 2014
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing […]
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall October 17, 2014
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get […]

RSS Blind Five Year Old

  • What I Learned In 2014 October 9, 2014
    (This is a highly personal post so if that isn’t your thing then you should move on.)  It’s not 2015 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it […]

RSS PandoDaily

  • Can the studio model build a billion dollar company? Santa Monica’s Zuma Ventures is the latest to try October 22, 2014
    Accelerators are so 2011, or so it now seems. Few, save for Y Combinator, have managed to generate true venture caliber returns for the limited partner backers. And there’s only a handful who have shown themselves capable of consistently recruiting and graduating successful and sustainable companies. So its no surprise that many would-be investors are […]
  • The horrific trickle down of Asshole culture: Why I’ve just deleted Uber from my phone October 22, 2014
    We shared this in our News Ticker already, but I still can’t believe that an office of Uber — a company valued at $18 billion and held up as a bastion of modern entrepreneurship — posted an ad that encouraged, played on, and celebrated treating women who may chose to drive cars to make extra […]
  • Startups Anonymous: Student entrepreneurship seems rigged… October 22, 2014
    [This is a weekly series that brings you raw, first-hand experiences from founders and investors in the trenches. Their story submissions are anonymous, allowing them to share openly without fear of retribution. Every Wednesday, we'll run one new story chosen by Dana Severson, who operates StartupsAnonymous, a place for startups to share, ask questions, and  answer them in […]

RSS Inside Facebook

  • Facebook allows page admins to save, backdate posts October 22, 2014
    Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts. Through this feature, page admins can now compose a draft of a post, save it for later,...
  • Facebook changing PMD program to Facebook Marketing Partners October 22, 2014
    Facebook’s Preferred Marketing Developer program may be getting a new look. Earlier today, Facebook announced on the Facebook for Business page that the PMD program will be renamed Facebook Marketing Partners. We’ve reached out to Facebook for...
  • Facebook’s cookie-free targeting with Atlas: one step closer to Minority Report? October 22, 2014
    If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his...
  • Inside Facebook interview with Media Shower: What do Facebook page owners need to know? October 21, 2014
    Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower, talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success. Here’s an...
  • How should you value your Facebook fans? October 21, 2014
    (This is an excerpt from Todd Denis’ detailed post about Facebook fan value on Augmo.) What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it’s about $1 per fan –...
  • Facebook tested feature that identified valuable, irrelevant fans October 21, 2014
    Recently, Facebook tested a feature that apparently told page admins which fans were valuable or irrelevant. The test was first spotted by Inside Facebook reader Matteo Gamba. A Facebook spokesperson confirmed that this was something the site...
  • Facebook rolls out more descriptive hover cards October 20, 2014
    Facebook has added more context to its hover cards. Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information. The format for hover cards...
  • Is Facebook video a threat to YouTube? October 20, 2014
    In May, Facebook rolled out an update on releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. This indeed was a great...
  • Facebook mobile now has threaded replies on comments October 20, 2014
    Facebook recently made it easier to keep track of a conversation on the mobile app. Inside Facebook discovered recently that threaded replies have made their way to the mobile app. This has been a popular feature...
  • How does Facebook keep your password secure? October 17, 2014
    As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do. The company’s security team explained in a blog post, written...

RSS Search Engine Roundtable


RSS TechCrunch

  • Ant Financial: The Greatest Victory Is That Which Requires No Battle October 23, 2014
     Not long after the Alibaba IPO, eBay announced that it aims to spin off PayPal as a separately traded company. The rumors of PayPal as an acquisition target are already looming, and one of the contenders is Jack Ma’s Alipay, now called Ant Financial. A deeper insight into Alipay is interesting in light of the […]
  • Chicago And Big Data October 22, 2014
     As a civilization, we may not be getting smarter. However, the technologies we use certainly are. Since the introduction of the smartphone, we’ve witnessed the emergence of smart homes, smart power grids, and even smart football stadiums for helping fans find parking spaces. Lately, the trend has been to go big. Infrastructure applications are ever […]
  • Tim Armstrong Doesn’t Say The Wrong Thing About Women In The Workplace October 22, 2014
     In the past few weeks and months, conversations about women in our industry have run the gamut from companies such as Apple and Facebook willing to pay to freeze women’s eggs so they can put off having children and Satya Nadella’s karmic misstep to the data-rich, but solution-poor disclosure of just how few women are […]
  • When Should Startups Hire A CFO? October 22, 2014
     Many founders and CEOs of start-ups don’t spend a lot of time thinking about CFOs. When it comes to finance for a start-up, founders focus on more pressing needs: What’s my burn rate? How long is my runway? How does our annual recurring revenue (ARR) look? How much more money do we need? Read More
  • SOSVentures Takes On Y Combinator With A Pure Biotech Accelerator October 22, 2014
     International VC firm SOSVentures is capitalizing on the now buzz worthy biotech investment trend with the creation of IndieBio, the first accelerator to focus on just life sciences. Y Combinator raised a few eyebrows when it accepted five biotech companies out of the 80 startups in its program this last summer. That was a first […]
  • Vint Launches A Monthly Subscription Service Offering Unlimited On-Demand Fitness Training October 22, 2014
     Two months after bringing its fitness marketplace to San Francisco, Vint is introducing a new way for users to set up 1-on-1 workout sessions with trainers in the form of a $120 monthly subscription that lets you arrange as many meetups as you’d like. Read More
  • Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB October 22, 2014
     Apple’s new payment system is live, and Apple Pay has already garnered more attention than most mobile payment efforts to date. It also has a new ad, which aired yesterday during the opening game of the 2014 World Series, from payment partner MasterCard. MasterCard’s ad accompanies its new rollout of contactless payments at food and […]
  • Hands On With Google Inbox: Useful Email Triage Tools For A Mobile Workflow October 22, 2014
     Google’s Inbox email app is now available, and we have access to the limited release, which is being distributed via Google’s tried-and-true invite system. While many will have to wait to check it out for themselves, our first impressions might help you decided whether you want to even try chasing down an invite. First, this […]
  • Boostable Gets $3.2M, Its Ads Get More Sales For Your Event, Crowdfund, Or Online Store October 22, 2014
     Boostable doesn’t have to sell its ads. Marketplaces sell them for it. Ticket, crowdfunding, and ecommerce marketplaces make money when their users sell things, so they’re incentivized to route traffic to the listings they host, which is exactly what Boostable’s easy-peasy ad-buying tool does for marketplace sellers do. So the marketplaces do the legwork of […]

RSS Social Media Today

  • A Call for Social Media Restraint During a Crisis October 22, 2014
    At 12:43 today, I watched the tweet stream about the Ottawa shooting with horror. The story unfolding in 140-character bites, complete with pictures and up to the minute snapshots on the scene. Photos of victims, police and journalists are flooding the #Ottawashooting hashtag. There are faces and places in all those snaps. I understand the […]
  • New Hootsuite/Nielsen Survey Confirms the Value of Social for Business October 22, 2014
    A survey released today underscores the importance of social to business, but also reveals the challenges businesses have dealing with the amount and types of data produced by social.Social media software company and consumer ratings giant Nielsen surveyed employees in medium to large-scale enterprises across North America, the United Kingdom, and Australia, and found that while […]
  • Don't Bore Your Audience: Use the Pixar Pitch October 22, 2014
    When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. And I loved Antonin Artaud’s dangerous writings. Or Christopher Barnett’s language that was so revolutionary it broke the words. I […]
  • Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC] October 22, 2014
    In our fast-moving marketing and digital spaces, social media and online PR continue to gain more significance as the processes of budgeting, reporting and investing in media evolve to reach multi-channel audiences.As a result, it is becoming more important than ever for brands and businesses to distinguish between paid, earned and owned media, as well […]
  • 5 Social Media Projects for a Rainy Day October 22, 2014
    The best and worst part of social media is that there's never a shortage of things to do. If you frequent Social Media Today, chances are your days are already filled with posting, monitoring and responding to the world your social activity helps create.It's easy to get wrapped up in the storm of social media, […]

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RSS Webmaster Blog

  • Building Authority & Setting Expectations October 17, 2014
    Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the […]
  • Not a Bing Ads User? Get $100 in Ad Credit to Become One! October 10, 2014
    Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences […]

RSS Social Media Examiner

  • How to Use the LinkedIn Data Export Tool to Improve Your Marketing October 22, 2014
    Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity. In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections […]
  • 4 Ways to Turn Your Employees Into Brand Ambassadors October 21, 2014
    Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales. […]

RSS SEO Philippines| SEO Hacker Blog

  • 20 Awesome Tools That Dramatically Increased SEO Hacker’s Productivity October 21, 2014
    Every month we produce reports to show clients our efforts, and how they generated something beneficial. Having many clients, one month is too short to do everything. In link building alone, the process is so tedious that we need more innovative people who will make this a non-boring feat that can be accomplished in less than […]

RSS WebmasterWorld