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  • Learn SEO Through Forums June 30, 2017
    I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]
  • Google Patents Extracting Facts from the Web June 19, 2017
    When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]
  • Learning SEO through Books June 13, 2017
    There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]
  • Learning SEO, Summer 2017 June 9, 2017
    In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]
  • How Does Google Look for Authoritative Search Results? May 25, 2017
    If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]
  • New Finding Events Feature at Google Search May 11, 2017
    This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping […]
  • Will Google Start Giving People Social Media Influencer Scores? April 27, 2017
    A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout […]
  • How Google May Rank Websites Based Upon Their Databases Answering Queries March 30, 2017
    Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […]

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income July 24, 2017
    Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google confirms testing auto-play videos in the search results July 24, 2017
    Google is running a small experiment where they automatically play videos in the knowledge panel. This is a shocking move by Google but the test does not mean this will be rolled out to everyone. The post Google confirms testing auto-play videos in the search results appeared first on Search... Please visit Search Engine Land […]
  • SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform July 24, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google CEO Sundar Pichai joins Alphabet board July 24, 2017
    During his tenure, Google's stock has increased from roughly $650 to $995. The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Got amazing content but no leads? 5 ways to rethink your paid strategy July 24, 2017
    Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search... Please visit Search Engine Land for the […]
  • Here’s what performance advertisers are saying about Quora’s new ad platform July 24, 2017
    Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale? The post Here’s what performance advertisers are saying about Quora’s new ad platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Are you a content hoarder? Maybe it’s time for a blog cleanup July 24, 2017
    Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. The post Are you a content hoarder? Maybe it’s time for a blog cleanup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: YouTube redirects, Bing search ad growth & expanded text ads July 21, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant July 21, 2017
    Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • How to navigate the somewhat rocky transition to expanded text ads July 21, 2017
    Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.