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  • Google Patents Extracting Facts from the Web June 19, 2017
    When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]
  • Learning SEO through Books June 13, 2017
    There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]
  • Learning SEO, Summer 2017 June 9, 2017
    In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]
  • How Does Google Look for Authoritative Search Results? May 25, 2017
    If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]
  • New Finding Events Feature at Google Search May 11, 2017
    This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping […]
  • Will Google Start Giving People Social Media Influencer Scores? April 27, 2017
    A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout […]
  • How Google May Rank Websites Based Upon Their Databases Answering Queries March 30, 2017
    Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […]
  • Google’s Related Questions Patent or ‘People Also Ask’ Questions March 6, 2017
    When you search at Google, the answers you receive sometimes now include additional questions, that often have the label above them, “People Also Ask.” I was curious if I might be able to find a patent about these questions, and I saw that they were sometimes referred to as “related questions.” An article at Moz […]

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship June 28, 2017
    Decision is dangerous to free speech and the free flow of online information. The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Voice search and SEO: Why B2B marketers need to pay attention now June 28, 2017
    Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land. Please visit Search Engine […]
  • How the EU fine will ruin Google Shopping for the consumer June 28, 2017
    What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade June 28, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? June 28, 2017
    Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google updates its mobile Test My Site tool with more competitive analysis June 28, 2017
    Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Spotted in AdWords: Check a box and automatically create a headline test June 28, 2017
    A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Surviving and thriving at an SEO conference June 28, 2017
    Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google News gets a cleaner look, new features to make it ‘more accessible’ June 27, 2017
    The new design is simpler to use, more visually appealing and offers more content and context. The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: EU fine, Google algorithm changes & local features June 27, 2017
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU fine, Google algorithm changes & local features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.