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  • Get To Know: Groupon CMO Rich Williams September 17, 2014
    Rich Williams has served as Groupon’s Senior Vice President of Global Marketing and CMO since June 2011. Prior to joining Groupon, Williams ran worldwide marketing and advertising at Amazon. During his career, he spent nearly seven years developing marketing programs and technologies in a variety... Please visit Marketing Land for the full article.
  • The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate September 17, 2014
    Columnist Jonathan Opdyke continues his retail series; this time, explaining how brands can increase conversion rates for their products on e-commerce sites. The post The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Larger iPhones: How Might They Impact Advertisers? September 17, 2014
    Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR. The post Larger iPhones: How Might They Impact Advertisers? appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar] September 17, 2014
    Online display advertising had a strong showing in for the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6... Please visit Marketing Land for […]
  • Study: Email Deliverability Not Getting Any Easier September 17, 2014
    Legit permission-based emailers still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path. The post Study: Email Deliverability Not Getting Any Easier appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Google Wins Trademark Protection, Macy’s Takes iBeacon Nationwide & More September 16, 2014
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures Facebook today rolled out Facebook Media, a new resource... Please visit Marketing Land for the full article.
  • Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures September 16, 2014
    Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director of media partnerships Nick Grudin explained the... Please visit Marketing Land for the full article.
  • Visa Takes Over Madison Square Park With Giant #StartWeekending Installation September 16, 2014
    The financial services company is trying to associate its brand with weekend fun. The post Visa Takes Over Madison Square Park With Giant #StartWeekending Installation appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Enterprise Digital Analytics Platforms – New Market Intelligence Report September 16, 2014
    Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and... Please visit Marketing Land for the full article.
  • Court Ruling: Just Because People “Google” Stuff, Google Shouldn’t Lose Its Trademark September 16, 2014
    To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However, that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a... Please visit Marketing Land for the full article.

RSS Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results September 17, 2014
    Google uses a variety of signals to determine how to rank search results, such as how people link to content on the web, geographic location, search history and more. Now, perhaps what you’re watching on TV might become a new factor. Bill Slawski, an SEO patent guru, posted on his blog that... Please visit Search […]
  • Review: BuzzSumo Ups The Ante In Content Analysis September 17, 2014
    Contributor Larry Kim concludes that SEOs can save time and extract important insights with a new pro tool. The post Review: BuzzSumo Ups The Ante In Content Analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SearchCap: Germany Wants Google’s Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum September 16, 2014
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes... Please visit Search Engine Land for the full […]
  • German Official: Google Should Reveal Its Ranking Algorithm September 16, 2014
    One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in... Please visit Search Engine Land for the full article.
  • Google Revives, Upgrades My Maps September 16, 2014
    Like many of Google’s local/mapping products, My Maps has had a … let’s call it a “checkered” history. It’s been heavily promoted and then seemingly ignored. It’s been renamed (to “My Places”) and had some of its features co-opted by other... Please visit Search Engine Land for the full article.
  • Image Ad Best Practices For The Google Display Network September 16, 2014
    Your GDN ads shouldn't be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Bing Offers Predictions On Scottish Independence Vote September 16, 2014
    Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing... Please visit Search Engine Land for the full article.
  • SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More September 15, 2014
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $103 million on Google AdWords in the... Please visit Search Engine Land […]
  • On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google September 15, 2014
    Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,... Please visit Search Engine Land for the […]
  • Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings September 15, 2014
    Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the... Please visit Search Engine Land for the full article.

RSS Search Engine Journal

  • How To Turn A Product Description Into Great Product Story by @hirenponkia September 17, 2014
    “Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and it’s about that hard to woo customers. You’d need to sell your products — but everything you know about selling needs […]
  • 20 Ways to Make Your Content More Shareable by @DholakiyaPratik September 17, 2014
    Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post aims to help you with. I’m not going to tell you to dig up some awesome story or fact that hasn’t been shared. In fact, I suggest the opposite. Embrace […]
  • 5 Profitable Ways to Build Links to E-Commerce Websites by @venchito14 September 16, 2014
    There had been much discussion on whether or not link building should be given importance in the coming years. Repetitive questions have been asked on forums and Q&A sites if SEOs should stop building links for their websites. My answer for those questions is complex. Yes and no. Yes, because links are still valuable in the […]
  • Facebook Makes It Easier To Delete Unwanted Apps by @mattsouthern September 16, 2014
    Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any use for. A new tweak to Facebook’s setting screen, which was noticed by the blog Inside Facebook, can easily show you which third-party apps have access to your Facebook friends […]
  • Google May Use What’s On TV As A Ranking Signal, According To New Patent by @mattsouthern September 16, 2014
    Bill Slawski at SEO By The Sea broke the news this morning that Google has been granted a patent that appears to show they’re working on a method to use information about what’s airing on TV in your area as a ranking signal. The patent says Google may assess what’s on TV in your local […]
  • Slide Decks Beginner’s Guide: 10 Actionable SlideShare Tips for Maximum Results by @kevanlee September 16, 2014
    Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt lots of great nudges, though. We’ve heard tell of the amazing opportunity on SlideShare, how it’s a primed network of highly engaged influencers just itching to find and share your stuff. What […]
  • 10 Best Practices for Mobile Optimized Websites by @Rocco_Zebra_Adv September 16, 2014
    Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a mistake to simply create a mobile version of your existing website. Instead, create a website customized to the behavior of mobile users, independent from your desktop site. Here are 10 must-haves on […]
  • YouTube Videos Will Soon Be Available Offline In India by @mattsouthern September 15, 2014
    Google has just launched Android One in India, which is a program designed to bring smartphones to the remaining five billion people that don’t have one yet. Google used this opportunity to announce another new thing for users in India, the ability to view most YouTube videos offline. This feature will be rolled out in […]
  • The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya September 15, 2014
    Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which focused on Advertising Intelligence, […]
  • The 6 Elements of a Powerful Blog Post by @neilpatel September 15, 2014
    You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that, right? There is. From your unique voice to the design of your blog or even […]

RSS Marketing Pilgrim – Internet News and Opinion

  • If a link drops on the web, does Google care enough to penalize you? September 17, 2014
    I receive several link removal requests a month from people who have left legitimate comments on my blogs. These people followed the rules and only embedded links in the little URL field that WordPress provides by default in the comment form. It is not required that you place a link there but most people do […]
  • Millennials expect businesses to help solve the world’s problems September 16, 2014
    Quality products – check Good prices – check Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling. MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they […]
  • Google’s biggest spender could be their next biggest competitor September 16, 2014
    Last year, Amazon spent $157.7 million on Google U.S. search ads. As this chart from AdAge shows, they were the number one buyer of ads by far, which is ironic since they’re actively working on an advertising network of their own. Yep, Amazon is paying big money to a company they hope to compete with […]

RSS SEO Chat

  • High-Quality Directories and How They Add Value to the Web September 8, 2014
    I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then […]
  • Effective Branding: Utilising The Power Of Branding In Content Outreach August 26, 2014
    People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new […]
  • 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF August 25, 2014
    August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife […]
  • The Best Pinterest Analytics Tools, According To @Brandwatch August 14, 2014
    Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. […]
  • Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ August 12, 2014
    We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was […]
  • Your BEST Backlink in Your Life: How Have You Earned It? August 5, 2014
    We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our […]
  • Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire July 23, 2014
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and […]
  • How Panda and Penguin Algorithms Negatively Affect Your Website July 20, 2014
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are […]
  • BEST Social Media Tools: Are You Using Them? (Collective Mastermind) July 18, 2014
    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and […]
  • 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online July 11, 2014
    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one […]

RSS Blind Five Year Old

  • Image Sitemap Indexation September 10, 2014
    This post is a bit of penance for yours truly. Read on to make sure you don’t fall into this trap. Image Sitemap Indexation For many months I’d open Google Webmaster Tools and stare at poor indexation rates for images across a number of client accounts. Not just one or two but several clients with crappy […]
  • The Rich Snippets Algorithm August 20, 2014
    There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the […]
  • Twitter Analytics August 11, 2014
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. […]

RSS PandoDaily

  • Time-spent in music apps is up 79% since last year, outpacing social networking September 17, 2014
    Despite the popularity of streaming music services like Spotify, Pandora, Rdio, and Beats Music, many have questioned the sustainability of the entire enterprise. The two biggest players are Pandora, which is barely (and not consistently) profitable, and Spotify, which has never turned a profit a day in its life. It’s possible that streaming music services will becomes a loss […]
  • Facebook is reportedly getting back to what it does best with new Moments app September 17, 2014
    Facebook is taking a break from its efforts to become more like YouTube and Twitter to focus on facilitating the rampant over-sharing that made it so popular in the first place. It is said to be working on a new application called Moments which will allow people to share photos, status updates, and other miscellaneous tidbits […]

RSS Online Marketing Blog – TopRank®

  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent September 17, 2014
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing […]
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World September 16, 2014
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand […]

RSS Inside Facebook

  • 3 things Facebook ads can do to stay ahead of Twitter September 17, 2014
    While Facebook and Twitter’s IPOs were a nice shot in the arm for the tech industry, especially in Silicon Valley, it also put the heat on them to produce more revenue-generating advertising products on a regular...
  • Facebook adds label cohorts, retention charts to app analytics September 16, 2014
    Facebook on Tuesday introduced two new analytics tools for app developers. Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within...
  • Facebook announces Facebook Media — a hub for media outlets and others September 16, 2014
    For advertisers looking for support or guidance, there is Facebook for Business. Now, for members of the media (as well as public figures and other organizations like nonprofits), there’s Facebook Media. The social network today announced...
  • SPMD Kenshoo acquires PMD Adquant September 16, 2014
    Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that powers social campaigns for many top grossing apps. Since both Kenshoo and Adquant utilize an engineering-driven...
  • Facebook partners with Google, Twitter, others to launch ‘TODO’ September 15, 2014
    At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly. The organization will be a think-tank for...
  • Facebook revamps App Settings page September 15, 2014
    Facebook has redesigned its app settings page, making it easier for users to manage app permissions, as well as delete Facebook apps they don’t use anymore. By going to the settings screen, then apps, users can...
  • Is Facebook personalizing ad options based on activity? September 15, 2014
    Remember when there were only a few hundred workplace targets on Facebook? You could only target people who worked at big companies. If you were a B2B marketer, you might not be able to hit any...
  • Infographic: 18 steps for building a better Facebook contest September 12, 2014
    As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules. But how can you be sure that you’ve done all that you can to be legal, yet still...
  • Facebook testing clearer post attribution menu for page admins September 12, 2014
    Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons. As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social...
  • Facebook tests disappearing post feature on iOS September 12, 2014
    Ever wish that embarrassing Facebook post you made would just disappear? Soon, you might be able to do that, as Facebook is trying to bring the Snapchat-like timebomb messaging aspect into the News Feed. According to...

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  • How The Internet Killed Profit September 17, 2014
     New eras in technology have always brought a fear of job losses and the devastation of legacy industries, but the Internet has taken us beyond “creative destruction.” It’s destroying the very foundations of business. Software is indeed eating the world, in Marc Andreessen’s words, and we’re presented with an abundance of value being generated for […]
  • Sears Becomes First Major Retailer To Allow Returns & Exchanges From Customers Who Wait In Their Cars September 17, 2014
     Online shopping’s impact is taking its toll on brick-and-mortar retailers, who are now struggling to compete by offering their own spin on instant gratification and convenience. One such retailer is Sears, which last year introduced a “Shop’In” feature within its own mobile application in order to connect in-store and online shopping. Today, mobile users are […]
  • TouchPal Raises Significant New Round As It Launches Its Third Party Keyboard For iOS September 17, 2014
     TouchPal, the Shanghai-based keyboard app, has raised a significant new round of funding as it looks to expand its presence in the U.S. and launches its third party keyboard application for iOS. The company’s app is one of several third-party keyboards coming to the iOS as Apple opens up the keyboard for the first time. […]
  • Amazon’s New Kindle Could Be Called “Voyage,” Offer High-Res Screen And Bezel Page-Turning September 17, 2014
     Amazon is almost certainly getting ready to push the launch button on its next-generation Kindle dedicated e-reader hardware, and new leaks from the site’s German and Japanese stores (via The Verge) reveal it will likely be called the Kindle Voyage, and sport a new high-res display and bezels that can be pressed to turn pages. […]
  • JW Player Raises $20M To Help Video Publishers Look Beyond YouTube September 17, 2014
     JW Player, the company behind the video player of the same name, is announcing that it has raised $20 million in Series C funding. Even if you haven’t heard of the company, you’ve probably watched videos delivered through its player, as its customers include TripAdvisor, IMDB, The Guardian, and EA, among many others. JW Player […]
  • Cisco Buys Metacloud As Big Companies Suddenly Hot For Cloud Startups September 17, 2014
     Cisco announced this morning it intends to buy Metacloud, a startup with OpenStack chops. This news comes hot on the heels of HP buying Eucalyptus last week and Rackspace announcing they are taking themselves off the market this morning. As Stephen Stills once sang, “There’s something happening here, what it is ain’t exactly clear.” Metacloud offers OpenStack as […]
  • ClassPass Lands $12 Million Series A Led By Fritz Lanman, Hank Vigil September 17, 2014
     ClassPass, the subscription service that offers unlimited monthly access to various fitness classes around town, has just closed a $12 million Series A funding round, the majority of which is coming from existing ClassPass investors. Fritz Lanman and Hank Vigil are leading the round, with participation from existing investors such as David Tisch, Kal Vepuri, […]
  • PeerSpace Raises $1.5 Million To Create An Airbnb For Creative Work And Meeting Spaces September 17, 2014
     Airbnb has built a huge platform that allows users to rent out their rooms and homes to people looking for a place to stay. But what about when businesses want to find interesting spots to hold meetings, brainstorming sessions, or team offsites? For that, they have a new startup called PeerSpace. Read More
  • Zendesk Gets Serious About The Enterprise September 17, 2014
     Up until now, Zendesk’s customers have tended to come from the small to medium business space, but the company hopes to get a piece of the larger, more lucrative enterprise market by creating a program aimed specifically at larger companies, opportunities they used to cede to larger competitors. Marcus Bragg, who is Zendesk’s senior vice president for worldwide sales […]
  • Fleksy’s iOS 8 Keyboard Offers Plenty Of Customization And Solid Predictions September 17, 2014
     Apple’s iOS 8 operating system unlocks a key system component, providing access to the software keyboard slot to third-party developers. That’s going to mean a lot of new keyboard apps popping up in the coming days, weeks and months, but some of the top players in the space are already on board. Fleksy, for instance, […]

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  • Moment.me Captures a 360-Degree View of The Social Shake-Up 2014 September 18, 2014
    A special edition of Social Startups, straight from the Social Shake-Up: “We were continually frustrated by the inability to easily see all the social media content from events we had attended, gathered together in one place. We had to check multiple different feeds and hashtags, or email several guests to ask them to send us […]
  • Why You Gotta Be So Rude? How to Handle Negative Social Media Feedback September 17, 2014
    How do you handle negative feedback so it doesn’t adversely affect your business or your confidence? We've got an easy four-step plan for you to follow that'll enable you to turn every negative comment into a positive experience.
  • 3 Keys to Creating a Superior User Experience September 17, 2014
    With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.
  • Three Reasons Why You're Not Succeeding Online September 17, 2014
    Here are three common issues that destroy entire marketing campaigns—and what you can do to avoid them.
  • Facebook Changes to Allow Page Admins to Like, Comment as Themselves September 17, 2014
    Have you ever been frustrated because as your page's admin, you were not able to like and comment on page posts as yourself ? A recent Facebook page change now gives you that ability. At the bottom right hand corner of Page posts and event posts, you can now choose to like and comment as […]
  • 3 Ways to Leverage First Party Insights to Capture More Customers September 17, 2014
    In a nutshell, first party data provides the insight and context into your customers that you need to nurture loyal, engaged users.
  • The Blogging Sweet Spot: How Often Should You Post? September 17, 2014
    So what’s the perfect posting frequency? Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max.
  • How to Be Remarkable in a Noisy Social Media World September 17, 2014
    Whatever industry you operate in, the first battle you have to win over the hearts, minds and dollars of your potential customers is to rise above the noise and grab their attention by doing something different. Don’t let your marketing take the back seat.
  • The 5 Best Social Media Campaigns of the Summer September 17, 2014
    Summer may typically be a slow time for marketing but that hasn’t stopped some savvy brands from launching creative campaigns that stand out.
  • Website Builder Platforms: Best Options for Small Businesses September 17, 2014
    The days of having to build a website “brick by brick” (i.e., code it line by line) are long behind us. For small businesses and “single shingle” professionals in particular, who don’t have in-house resources and can’t afford the time or money for complex development projects, there is a wide range of website builder and […]

RSS Vertical Measures

  • Our Top 16 Moments from Content Marketing World 2014 September 16, 2014
    In 2011, Joe Pulizzi launched a content marketing event that drew 600 people. Just three years later, Content Marketing World (CMW) attracted more than 2,500 attendees, including myself and two others from Vertical Measures last week. We took great pride in being a sponsor at a conference that is putting two of my very favorite […]
  • The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building September 12, 2014
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content […]
  • The Anatomy of an Effective Content Calendar September 9, 2014
    You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started. Now what? To keep yourself and your content producers on track, and upper management in the loop, you’ll want to develop a content calendar. This […]

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  • How to Run your First A/B Experiment for Free Using Google Content Experiments September 16, 2014
    You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really […]
  • Five Content Marketing Lessons You Can Learn from Simon Cowell September 9, 2014
    I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor – only because he’s there. Note: Watch out for our post about experts advises on starting your content marketing campaigns. We are very privileged to have advises from Rand Fishkin, Neil Patel, Jerod […]
  • Secrets to Successful Guest Blogging September 4, 2014
    First of all, link building is not dead. This is like saying you can’t have links to any websites aside from your own. We know it will never happen. Getting a link back from other sites will always be one of SEO’s main goals, and Google will always value this because in the first place […]

RSS WebmasterWorld

RSS Top SEO – Best Local SEO Companies | Free Listing Directory

  • Florida Seo Company Launches Special Marketing Program for Online Businesses July 21, 2014
    Getrankseo.com, leading industry SEO consultant, now offer a total marketing and website design solutions for small businesses that’s looking to gain a greater web presence. GetRankSEO.com, a Florida SEO company based in Reddick FL , has launched its special online marketing package for small and online businesses across the United States. This offer in the […]
  • Long-Term SEO Results with Cyberset July 21, 2014
    Los Angeles-based Internet marketing company is succeeding with high Google rankings and an impressive client base. The Los Angeles-based online marketing company Cyberset is taking down their competition in the SEO services arena. The corporation has been getting greater online visibility for their clients and increasing their Google placement results. By developing various internet marketing […]
  • Dentist SEO Services Now Offered From Top Marketing Firm July 21, 2014
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